- Bandwagon - attempt to persuade the target audience to join in and take the course of action that "everyone else is taking." (Wikipedia.com) The song and the invitation on the commercial to join the next generation of Pepsi drinkers clearly uses this method of propaganda as well as the join the crowd technique, by being very persuasive.
- Beautiful people- the type of propaganda that deals with famous people or depicts attractive, happy people. (Wikipedia.com) This is another propaganda technique that this commercial uses, by including Michael Jackson. Clearly this famous singer gave them great outcomes.
Monday, February 28, 2011
WoW, Propaganda!
I happen to find a very good and clever propaganda commercial for Pepsi, from the 80's on you tube. Its a commercial with Michael Jackson in it singing a song inviting all to join the next generation. It uses two propaganda techniques, which are:
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Good example.
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